A Study on Customer Relationship Management in Banking Sector
Author:   T Partha Saradhy
Publisher:   Jawaharlal Nehru Technological University Anantapur
ISBN:  

9782648187114


Pages:   242
Publication Date:   06 June 2022
Format:   Paperback
Availability:   Available To Order   Availability explained
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A Study on Customer Relationship Management in Banking Sector


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Overview

1.1 INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management (CRM) is one of the best techniques which support the development of the service sector, it can also be called as one -to-one marketing, customer value management, customer-centric management, continuous relationship management or technology-enabled relationship marketing. A customer-oriented organization develops and manages the individual relationships with different customers for the long-run relationship.

Full Product Details

Author:   T Partha Saradhy
Publisher:   Jawaharlal Nehru Technological University Anantapur
Imprint:   Jawaharlal Nehru Technological University Anantapur
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.327kg
ISBN:  

9782648187114


ISBN 10:   2648187111
Pages:   242
Publication Date:   06 June 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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