Awards

• Winner of Winner, 2022 Outstanding Book PRIDE Award, Public Relations Division, NCA.
• Winner of Winner, Roderick P. Hart Outstanding Book Award in Political Communication, National Communication Association Winner, 2022 Outstanding Book PRIDE Award, Public Relations Division, NCA.

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9780190055356

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Written by two Rutgers University academics A Strategic Nature explores the relationship between American public relations and American environmentalism, arguing that they emerged alongside each other, and that neither would look the way they do today without the other. * Ian Sinclair, Peace News * The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment. * International Journal of Communication * Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of nature and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication. * Journal of Communication *

The real strength of this book is its offer of a way to think about public relations (PR) beyond being journalism's evil twin or a source of spin in the context of environmental politics. It provides a fascinating history of how PR professionals have actively constructed and managed public understandings of the environment. It illuminates the mechanics of PR, which are often obscured or written off as the value-neutral communication of the positions of other actors. This reconsideration of the role of PR in framing environmental politics positions the PR industry among other epistemic communities, such as scientists, whose potential to shape policy has been more widely researched.... This book provides an essential understanding of what environmental PR has been and the effects of that history on framing public understandings of the environment. * International Journal of Communication * Not every public relations scholar or practitioner will agree with the authors' depiction of public relations' often pernicious role in democratic and deliberative society. But this rich, wholly worthwhile, generative journey into a strategic history of nature and the constitutive role of communication in society's relationship to the environment serves as a crucial and essential text. It will help public relations and communication scholars, advanced undergraduate and graduate students, and professionally minded practitioners ask the right questions about the ethics and foundations of how we teach, research, and practice public relations and strategic communication. * Journal of Communication *

Author Information

Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University.

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