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Awards
OverviewFull Product DetailsAuthor: Graham BroadPublisher: University of British Columbia Press Imprint: University of British Columbia Press Weight: 0.560kg ISBN: 9780774823630ISBN 10: 0774823631 Pages: 288 Publication Date: 21 October 2013 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction 1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board 2 Business as Usual: Adworkers and the Coming of War 3 Finding a Place for Wartime Advertising 4 Advertising to Win the War and Secure the Future 5 Buying and Selling Big Ticket Items 6 “The Grim Realities of War, as Pictured by Hollywood”: Consuming Leisure Conclusion Appendix: Guns and Butter: Consumer Spending, Inflation, and Price Controls Notes, Selected Bibliography, IndexReviewsA Small Price To Pay is wry, ironic and wonderfully researched. It is also a dramatic resetting of the record. Far from the media depiction of 1940s Canada as a bleak and downcast place, Broad makes a persuasive case that most people never had it so good...for young Canadians and even for those who lived it, the war years are immortalized as a black-and-white period of communal misery and sacrifice. A Small Price To Pay reruns the memory reel in brilliant colour punctuated with an astonishing fact: in no year of the war did Canada spend more on the military than it did on shopping. -- Holly Doan Blacklock's Reporter: Minding Ottawa's Business I encourage neophytes and specialists alike interested in the Canadian home front to read this book. It should not be ignored for anyone interested in this topic. -- Daniel German, Library and Archives Canada * Canadian Military History * A Small Price To Pay is wry, ironic and wonderfully researched. It is also a dramatic resetting of the record. Far from the media depiction of 1940s Canada as a bleak and downcast place, Broad makes a persuasive case that most people never had it so good...for young Canadians and even for those who lived it, the war years are immortalized as a black-and-white period of communal misery and sacrifice. A Small Price To Pay reruns the memory reel in brilliant colour punctuated with an astonishing fact: in no year of the war did Canada spend more on the military than it did on shopping. -- Holly Doan * Blacklock's Reporter: Minding Ottawa's Business * A Small Price To Pay is wry, ironic and wonderfully researched. It is also a dramatic resetting of the record. Far from the media depiction of 1940s Canada as a bleak and downcast place, Broad makes a persuasive case that most people never had it so good...for young Canadians and even for those who lived it, the war years are immortalized as a black-and-white period of communal misery and sacrifice. A Small Price To Pay reruns the memory reel in brilliant colour punctuated with an astonishing fact: in no year of the war did Canada spend more on the military than it did on shopping. -- Holly Doan Blacklock's Reporter: Minding Ottawa's Business I encourage neophytes and specialists alike interested in the Canadian home front to read this book. It should not be ignored for anyone interested in this topic. -- Daniel German, Library and Archives Canada Canadian Military History Author InformationGraham Broad is a member of the Department of History at King’s University College, Western University. Tab Content 6Author Website:Countries AvailableAll regions |