Overview

With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.

Full Product Details

Author:   Fred M. Andreas ,  Elizabeth S. Cooperman ,  Blair Gifford ,  Graham Russell
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.50cm
Weight:   0.567kg
ISBN:  

9780313382697

ISBN 10:   0313382697
Pages:   280
Publication Date:   03 March 2011
Recommended Age:   From 7 to 17 years
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

"Preface Fred Andreas Chapter Summaries by Industry Focus PART I: OVERVIEW ONE: Introduction Graham Russell TWO: Measuring Costs and Benefits Elizabeth S. Cooperman and Elizabeth R. Brost PART II: SUSTAINABILITY CASES FOR SMALL TO MEDIUM-SIZED FIRMS Environmental Products THREE: Eco-Products Christopher Thorp and Sharen A. Durst-Aldridge Sustainable Architecture FOUR: Barrett Studio Architects, Boulder, Colorado Fred Andreas Contributing research by Clay Chase, Pamela Goodrich-Yohe, David Jacobs, and Christopher Thorp FIVE: Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton Fred Andreas Prime contributing author Pamela Goodrich-Yohe Contributing researcher and author Robin Groppi Green Hospitals SIX: Boulder Community Hospital Blair Gifford, Carrie Yasemin Paykoc, and Alan Romero Green Printing SEVEN: The Digital Frontier Kenneth Bettenhausen and Natasha Gleichmann Contributing research by Jennifer Mich Sustainable Banking EIGHT: Boulder Valley Credit Union: ""Better Banking Naturally"" Elizabeth S. Cooperman Contributing research by Clint McCarver Sustainable Brewing NINE: New Belgium Brewery K. J. McCorry Contributing research by Liz Lowry and Maria Elena Price Recycling TEN: Guaranteed Recycling Xperts: A Cleantech Business That Wasn't Graham Russell Machine Work Services ELEVEN: Denver Machine Shop: Sustainability through Four Generations Stephen R. Bernard Socially Responsible Investing TWELVE: First Affirmative Financial Network: Responding to Socially Conscious Market Demand Graham Russell Zero-Waste Hospitality THIRTEEN: Boulder Outlook Hotel Natasha Gleichmann and Kenneth Bettenhausen Contributing research by Jamie M. Dandar PART III: OVERALL LESSONS FOURTEEN: Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability Blair Gifford Glossary Index About the Editors and Contributors"

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Author Information

Fred Andreas is a principal architect registered in the state of Colorado and a National Certified Architect, NCARB LEED, AP. Elizabeth S. Cooperman is professor of finance in the Business School at the University of Colorado, Denver. Blair Gifford is associate professor of health administration and management in the Business School at the University of Colorado, Denver. Graham Russell is executive director of Connected Organizations for a Responsible Economy (CORE), Denver, CO.

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