Overview

This book is a primer. It covers fundamental microeconomic concepts. This book is easy to read. The font size is large and there are 175 images. This book is not just for students. It is for anyone interested in better understanding the general economic concepts of production, supply and demand, product elasticities, market structures (monopoly to competitive), income inequality, stocks and bonds, and the insurance markets. The book is a stand-alone product. You do not need to buy or register a supporting digital package or app . This book is about microeconomics, the study of individual decision-making by citizens, companies, and small local governments. It is a complementary book to the previously published A Simple Macroeconomics Primer, the big-picture economics of a country published in 2021. Together the two books make a companion set.

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Clark Goodlett has a Bachelor of Science degree in Electrical Engineering from the United States Naval Academy and a Master of Science degree in Economics from Auburn University. He has taught over 1,766 students in over 87 economic classes at five different colleges and universities in the Charleston, South Carolina area. His favorite place to teach is Oceanside Collegiate Academy in Mount Pleasant, SC, where some high-school students take a college-level economics class in their senior year.

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