Overview

An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object. The book blends historical overview, graphic taxonomy, and design criticism on 11 signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.

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9781961856721

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Reviews

""For those in experiential design, this book is a must-read, offering fresh perspectives on the power of signage in shaping human interaction."" --SEGD Newsletter ""Written by Jeffrey Ludlow (former creative director of Bruce Mau Studio and art director at 2x4), this might be the first design book I've seen focused on the sign. This collection of essays ranges from graphic taxonomy to pharmacy signs to historical overview. Beautifully designed and easy to read, it's a book I'm sure I'll return to and one I'm glad exists."" --Scratching the Surface ""Through compelling visuals and sharp analysis, A Sign Is... positions signage not merely as environmental annotation, but as a mirror reflecting societal values, habits, and hierarchies. It's a book for designers, architects, urbanists, and cultural observers alike--anyone curious about how everyday objects can hold extraordinary meaning."" --Bounty Hunters

Author Information

Jeffrey Ludlow, an award-winning designer within signage & wayfinding, where his work spans from CCTV building in Beijing, Apple Park in Cupertino and a variety of cultural venues globally. Prior to POR studio, he was the creative director of Bruce Mau Studio and worked as art director at 2 x 4.

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