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OverviewThe global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control. Full Product DetailsAuthor: Nicholas TillerPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138333123ISBN 10: 1138333123 Pages: 206 Publication Date: 15 April 2020 Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1: Snake Oil for the 21st-Century Chapter 2: Sharpen Your Tools Chapter 3: Logical Fallacies in Sports Science Chapter 4: Show Me the Research Chapter 5: Placebo Products and the Power of Perception Chapter 6: Sports Nutrition Chapter 7: Supplements and Drugs Chapter 8: Training Programmes and Products Chapter 9: Complementary and Alternative Therapies in Sport Chapter 10: Check Your EgoReviewsAuthor InformationNicholas B. Tiller is a research fellow in Exercise Physiology, at Harbor-UCLA Medical Centre. He was born in London, England. He holds a master’s and doctoral degree in Human Applied Physiology, and is accredited with the British Association of Sport and Exercise Sciences (BASES). He writes about science, health, exercise, and critical-thinking, and is an avid ultra-marathon runner. Tab Content 6Author Website:Countries AvailableAll regions |
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