Overview

Brands need a video marketing strategy -- this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts ... especially your social strategy. Why is this important? If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems ... and that's what really matters to your audience. This book will teach you to rethink and leverage the most powerful marketing medium. Learn how to: -Find Target ROI: Use a 5-step process. Know what you hope to gain BEFORE spending money. -Model Your Results: Review relevant case studies and plan for success. -Win With YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers. -Fit Video Marketing Into Your Funnel: Avoid squandering your video's power. Show it to the right audience at the right time. -Apply Distribution Strategies, Tools, and Hacks: Access a library of specific methods for increasing your conversions, sales, and audience.

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