A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising
Author:   Jason M Ward ,  Jeffrey B Wenger ,  Irineo Cabreros ,  Daniel Schwam
Publisher:   RAND Corporation
ISBN:  

9781977411587


Pages:   116
Publication Date:   15 December 2023
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $76.56 Quantity:  
Add to Cart

Share |

A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising


Add your own review!

Overview

Using an updated version of RAND's Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.

Full Product Details

Author:   Jason M Ward ,  Jeffrey B Wenger ,  Irineo Cabreros ,  Daniel Schwam
Publisher:   RAND Corporation
Imprint:   RAND Corporation
Dimensions:   Width: 17.80cm , Height: 0.60cm , Length: 25.40cm
Weight:   0.218kg
ISBN:  

9781977411587


ISBN 10:   1977411584
Pages:   116
Publication Date:   15 December 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now