A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising
Author:   Jason M Ward ,  Jeffrey B Wenger ,  Irineo Cabreros ,  Daniel Schwam
Publisher:   RAND Corporation
ISBN:  

9781977411587


Pages:   116
Publication Date:   15 December 2023
Format:   Paperback
Availability:   In stock   Availability explained
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A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising


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Overview

Using an updated version of RAND's Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.

Full Product Details

Author:   Jason M Ward ,  Jeffrey B Wenger ,  Irineo Cabreros ,  Daniel Schwam
Publisher:   RAND Corporation
Imprint:   RAND Corporation
Dimensions:   Width: 17.80cm , Height: 0.60cm , Length: 25.40cm
Weight:   0.218kg
ISBN:  

9781977411587


ISBN 10:   1977411584
Pages:   116
Publication Date:   15 December 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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