A Practical Introduction to Mixed Methods for Business and Management

Author:   Pat Bazeley (Western Sydney University, Australia)
Publisher:   Sage Publications Ltd
ISBN:  

9781526462497


Pages:   136
Publication Date:   04 December 2018
Format:   Paperback
Availability:   In Print   Availability explained
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A Practical Introduction to Mixed Methods for Business and Management


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Full Product Details

Author:   Pat Bazeley (Western Sydney University, Australia)
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.250kg
ISBN:  

9781526462497


ISBN 10:   1526462494
Pages:   136
Publication Date:   04 December 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the `go to' book and should be a compulsory text for all business research students. -- Dr Lee Moerman


Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research. This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire. Invest in this book now - it will return that investment many times over! -- Emeritus Professor Ray Cooksey At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the `go to' book and should be a compulsory text for all business research students. -- Dr Lee Moerman


Author Information

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat’s research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015–2016 President of the Mixed Methods International Research Association.

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