Overview

Drawing on academic insights, proven industry practices, and real-world applications, this guide offers a step-by-step roadmap for transforming creativity into impact. Whether you are starting your academic journey, building a business, or seeking to innovate within your profession, this book provides the clarity and confidence you need. Inside, you will discover: ✅ The key stages of the New Product Development (NPD) process ✅ Practical lessons from academia and industry leaders ✅ Actionable strategies to nurture creativity and innovation ✅ Inspiration to bring fresh, market-ready ideas to life If you are a student eager to learn, an entrepreneur looking for your next breakthrough, or a professional determined to innovate, this book will be your trusted companion for success.

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