A Practical Guide to Survey Questionnaire Design and Evaluation
Author:   Emilia Peytcheva ,  Ting Yan
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032435404


Pages:   162
Publication Date:   01 April 2025
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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A Practical Guide to Survey Questionnaire Design and Evaluation


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Author:   Emilia Peytcheva ,  Ting Yan
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.470kg
ISBN:  

9781032435404


ISBN 10:   1032435402
Pages:   162
Publication Date:   01 April 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part 1: Survey Response Model and Questionnaire Design 1. Introduction 2. Survey Response Model 3. Writing Behavioral Questions 4. Writing Attitudinal Questions 5. Writing Demographic and Knowledge Questions; Part 2: Specific Considerations 6. Writing Sensitive Questions and Questions for Sensitive Populations 7. Design of Paper Surveys 8. Design of Web and Mobile Web Surveys 9. Designing Multimode Surveys 10. Design of Multiregion, Multiculture, and Multilanguage Surveys; Part 3: Questionnaire Evaluation and Testing 11. Lab-based Methods 12. Expert Methods 13. Field-based Methods 14. Usability Testing 15. Use of Artificial Intelligence (AI) and Generative AI (GAI) for Questionnaire Design and Evaluation

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Author Information

Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill, USA. She holds a Ph.D. in survey methodology from the University of Michigan and has 25 years of experience designing and implementing surveys in different modes. Ting Yan is a Vice President at NORC at the University of Chicago, USA, and an adjunct research associate professor at the University of Maryland and University of Michigan, USA. She holds a Ph.D. in Survey Methodology from the University of Maryland and has more than 25 years of experience in questionnaire design and evaluation. She has published extensively on survey methodology.

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