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Full Product Details

Author:   Joel Dreskin
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138428232

ISBN 10:   113842823
Pages:   180
Publication Date:   27 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1: Introduction Chapter 2: Marketing Fundamentals Chapter 3: Branding Written by Guest Author Tom ByronCase Study: Klei Entertainment Chapter 4: Developing Your Market Campaign and Calendar Chapter 5: Marketing Vehicles That Can Work Well for Indies Case Study: Supergiant Games Chapter 6: Developing the Marketing Plan Case Study: The Binary Mill’s Mini Motor Racing Chapter 7: PR Written by Guest Author Emily MorgantiCase Study: Additional PR Examples Chapter 8: Marketing Materials Chapter 9: Audience/Community Development Case Study: Telltale Games Chapter 10: Post-Launch Case Study: Flippfly’s Race the Sun Chapter 11: What if Something Goes Wrong?! Appendix 1: Glossary Appendix 2: Marketing Fundamentals Worksheet Appendix 3: Marketing Plan Outline Appendix 4: Check Lists Appendix 5: Press Release Worksheets

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Author Information

Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years—including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel’s experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company’s second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.

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