A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection

Author:   Sheldon Wolf
Publisher:   Rowman & Littlefield
ISBN:  

9781538103265


Pages:   160
Publication Date:   27 March 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection


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Full Product Details

Author:   Sheldon Wolf
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.245kg
ISBN:  

9781538103265


ISBN 10:   1538103265
Pages:   160
Publication Date:   27 March 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: The Marketing-Development Connection Chapter 2: Transactions Chapter 3: Giving and Mission Chapter 4: Stewardship Chapter 5: Survival Chapter 6: Capital Campaign Chapter 7: A Development Writing Toolkit Chapter 8: Final Thoughts Donor Bill of Rights

Reviews

Sheldon Wolf's years of experience successfully guiding museums and other cultural institutions through major development campaigns shine through in the pages of this excellent volume. Each chapter provides practical and actionable advice for the aspiring development professional. Wolf approaches each aspect of development as an interconnected matrix of relationship building. The complexities of development are clearly explained and accompanied by helpful lists that can be used as quick reference tools. His common sense approach, concise narratives, and insightful examples make this book an easy-to-read page-turner. His sense of humor also comes through and his advice is not only memorable but often quotable. Management as well as development professionals will find their development `game' elevated after reading this valuable addition to the professional literature. -- Joseph Carvalho, III, former president and executive director, Springfield Museums and Dr. Seuss National Memorial, Springfield, Massachusetts Wolf shares his expertise and insights to optimize a museum's relationships and fundraising success. A Practical Guide to Fundraising for Small Museums is a must-have resource for small and mid-size museums everywhere. -- Lynn Marsden-Atlass, director, Arthur Ross Gallery and university curator, University of Pennsylvania


Sheldon Wolf's years of experience successfully guiding museums and other cultural institutions through major development campaigns shine through in the pages of this excellent volume. Each chapter provides practical and actionable advice for the aspiring development professional. Wolf approaches each aspect of development as an interconnected matrix of relationship building. The complexities of development are clearly explained and accompanied by helpful lists that can be used as quick reference tools. His common sense approach, concise narratives, and insightful examples make this book an easy-to-read page-turner. His sense of humor also comes through and his advice is not only memorable but often quotable. Management as well as development professionals will find their development 'game' elevated after reading this valuable addition to the professional literature.--Joseph Carvalho, III, former president and executive director, Springfield Museums and Dr. Seuss National Memorial, Springfield, Massachusetts Wolf shares his expertise and insights to optimize a museum's relationships and fundraising success. A Practical Guide to Fundraising for Small Museums is a must-have resource for small and mid-size museums everywhere.--Lynn Marsden-Atlass, director, Arthur Ross Gallery and university curator, University of Pennsylvania


Sheldon Wolf's years of experience successfully guiding museums and other cultural institutions through major development campaigns shine through in the pages of this excellent volume. Each chapter provides practical and actionable advice for the aspiring development professional. Wolf approaches each aspect of development as an interconnected matrix of relationship building. The complexities of development are clearly explained and accompanied by helpful lists that can be used as quick reference tools. His common sense approach, concise narratives, and insightful examples make this book an easy-to-read page-turner. His sense of humor also comes through and his advice is not only memorable but often quotable. Management as well as development professionals will find their development `game' elevated after reading this valuable addition to the professional literature. -- Joseph Carvalho, III, former president and executive director, Springfield Museums and Dr. Seuss National Memorial, Springfield, Massachusetts


Author Information

Sheldon Wolf is a marketing and development professional with nearly 40 years of experience in non-profit management in both the theatre and museum industries. He has been a frequent presenter on marketing and development issues at conferences around the country as well as a grant review panelist for the Heritage Philadelphia Program and for Project Stream. After many years of advising colleagues on various management issues, Wolf became an independent consultant in 2005 as president of Advancement Company, LLC. Since then, he has worked with more than 40 organizations on a range of strategic planning, marketing and development projects.

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