Overview

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

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9781442272736

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Reviews

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers.--Tia C. M. Tyree, Howard University In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession.--Cailin Brown, The College of Saint Rose

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers. -- Tia C. M. Tyree, Howard University In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession. -- Cailin Brown, The College of Saint Rose

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers. -- Tia C. M. Tyree, Howard University

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers. -- Tia C. M. Tyree, Howard University In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession. -- Cailin Brown, The College of Saint Rose This book offers readers a tangible guide to ethics within the field of public relations, providing the reader with real world examples of ethical dilemmas. You will be asked to work through a problem of messaging and decide for yourself how to get that message across while remaining true to your beliefs and values. Regina Luttrell and Jamie Ward guide readers toward a more in-depth understanding of the industry standards. Their expertise in communications shines through as you as you begin to explore your power and responsibility to educate and advise your clients. -- Jenn O'Conner, Director of Policy, Prevent Child Abuse New York

Author Information

Regina Luttrell is assistant professor of social media and public relations at the S.I. Newhouse School of Public Communication at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and non-profit organizations. She is the author or coauthor of multiple books, including: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, and The PR Agency Handbook. Jamie Ward is assistant professor of public relations at Eastern Michigan University. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.

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