Overview

This best-selling brief introduction to public speaking offers practical coverage of every topic typically covered in a full-sized text, from invention, research and organization, practice and delivery, to the different speech types. Its concise, inexpensive format makes it perfect not only for the public speaking course, but also for any setting across the curriculum, on the job, or in the community. The Sixth Edition is filled with new examples, research, handy tools, and digital support to help students master the basics of public speaking in the classroom and beyond. New speeches and examples from people like Will Ferrell, Emma Watson, and students from Marjory Stoneman Douglas High School engage students in current issues, demonstrate the impact of speech, and provide successful models. Practical advice on topics like how to determine which organizational pattern to use when, how to adapt to an audience, and how to incorporate inclusive language provide easy-to-apply guidance. The book’s LaunchPad has been greatly expanded with an eBook; new, professionally shot videos; unit quizzes; and a new video assessment program that makes recording video and providing instructor and peer feedback a breeze.

Full Product Details

Author:   Dan O'Hair ,  Hannah Rubenstein ,  Rob Stewart
Publisher:   Macmillan Learning
Imprint:   Bedford/Saint Martin's
Edition:   Sixth Edition
Dimensions:   Width: 14.40cm , Height: 1.80cm , Length: 46.40cm
Weight:   0.277kg
ISBN:  

9781319102784

ISBN 10:   1319102786
Pages:   336
Publication Date:   17 October 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9781319247607
Format:   Spiral bound
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"PART 1: Getting Started Chapter 1: Becoming a Public Speaker Gain a Vital Life Skill Advance Your Professional Goals Enhance Your Career as a Student Find New Opportunities for Civic Engagement The Classical Roots of Public Speaking Learning to Speak in Public Draw on Conversational Skills Draw on Skills in Composition Develop an Effective Oral Style Demonstrate Respect for Difference Public Speaking as a Form of Communication Public Speaking as an Interactive Communication Process Chapter 2: From A to Z: Overview of a Speech Analyze the Audience Select a Topic Determine the Speech Purpose Compose a Thesis Statement Develop the Main Points Gather Supporting Materials Arrange the Speech into Its Major Parts Outline the Speech Consider Presentation Aids Practice Delivering the Speech Chapter 3: Managing Speech Anxiety Identify What Makes You Anxious Lack of Positive Experience Feeling Different Being the Center of Attention Pinpoint the Onset of Anxiety Pre-Preparation Anxiety Preparation Anxiety Pre-Performance Anxiety Performance Anxiety Use Proven Strategies to Build Your Confidence Prepare and Practice Modify Thoughts and Attitudes Visualize Success Activate the Relaxation Response Briefly Meditate Use Stress-Control Breathing Stage One Stage Two Use Movement to Minimize Anxiety Learn from Feedback Chapter 4: Ethical Public Speaking Demonstrate Competence and Character Respect Your Listeners’ Values Contribute to Positive Public Discourse Use Your Rights of Free Speech Responsibly Observe Ethical Ground Rules Be Trustworthy Demonstrate Respect Make Responsible Speech Choices Demonstrate Fairness Be Civic-Minded Avoid Plagiarism Orally Acknowledge Your Sources Citing Quotations, Paraphrases, and Summaries Fair Use, Copyright, and Ethical Speaking Chapter 5: Listeners and Speakers Recognize the Centrality of Listening Recognize That We Listen Selectively Anticipate Obstacles to Listening Minimize External and Internal Distractions Refrain from Multitasking Guard against Scriptwriting and Defensive Listening Beware of Laziness and Overconfidence Work to Overcome Cultural Barriers Practice Active Listening Set Listening Goals Listen for Main Ideas Strive for the Open and Respectful Exchange of Ideas Evaluate Evidence and Reasoning Offer Constructive and Compassionate Feedback PART 2: Development Chapter 6: Analyzing the Audience Adapt to Audience Psychology: Who Are Your Listeners? ""If the Value Fits, Use It"" Gauge Listeners’ Feelings toward the Topic Gauge Listeners’ Feelings toward You as the Speaker Gauge Listeners’ Feelings toward the Occasion Adapt Your Message to Audience Demographics Age Ethnic or Cultural Background Socioeconomic Status Income Occupation Education Religion Political Affiliation Gender and Sexual Orientation Group Affiliations Adapt to Diverse Audiences Adapt to Cross-Cultural Values Focus on Universal Values Tools for Learning About Your Audience Conduct Interviews Survey the Audience Consult Published Sources Analyze the Speech Setting and Context Chapter 7: Selecting a Topic and Purpose Explore Topics for Your Speech Identify Personal Interests Consider Current Events and Controversial Issues Survey Grassroots Issues: Engage the Community Steer Clear of Overused and Trivial Topics Try Brainstorming to Generate Ideas Use Internet Tools Identify the General Purpose of Your Speech Refine the Topic and Purpose Narrow Your Topic Form a Specific Speech Purpose Compose a Thesis Statement Example 1 Example 2 From Source to Speech: Narrowing Your Topic to Fit Your Audience Chapter 8: Developing Supporting Material Offer Examples Share Stories Draw on Testimony Provide Facts and Statistics Use Statistics Accurately Use Frequencies to Indicate Counts Use Percentages to Express Proportion Use Types of Averages Accurately Use Statistics Selectively—and Memorably Present Statistics Ethically Chapter 9: Finding Credible Sources in Print and Online Assess Your Research Needs Use Library Databases to Access Credible Sources Recognize Propaganda, Misinformation, and Disinformation Investigate a Mix of Primary and Secondary Sources Explore Primary Sources Consider Personal Knowledge and Experience Access Government Information Explore Digital Collections Access Blogs Conduct Interviews Distribute Surveys Explore Secondary Sources Wikipedia—Dos and Don’ts From Source to Speech: Evaluating Web Sources Chapter 10: Citing Sources in Your Speech Alert Listeners to Key Source Information Establish the Source’s Trustworthiness Qualify the Source Avoid a Mechanical Delivery Vary the Wording Vary the Order Types of Sources and Sample Oral Citations Book Reference Work Article in a Journal, Newspaper, or Magazine Website Blog Television or Radio Program Online Video Testimony (Lay or Expert) Interview and Other Personal Communication PART 3: Organization Chapter 11: Organizing the Body of the Speech Use Main Points to Make Your Major Claims Restrict the Number of Main Points Restrict Each Main Point to a Single Idea Use the Purpose and Thesis Statements as Guides Use Supporting Points to Substantiate Your Claims Pay Close Attention to Coordination and Subordination Principles of Coordination and Subordination Strive for a Unified, Coherent, and Balanced Organization Use Transitions to Give Direction to the Speech Use Transitions between Speech Points Use Internal Previews and Summaries as Transitions From Point to Point: Using Transitions to Guide Your Listeners Chapter 12: Selecting an Organizational Pattern Arranging Speech Points Chronologically Arranging Speech Points Using a Spatial Pattern Arranging Speech Points Using a Causal (Cause-Effect) Pattern Arranging Speech Points Using a Problem-Solution Pattern Arranging Speech Points Topically Arranging Speech Points Using a Narrative Pattern Chapter 13: Preparing Outlines for the Speech Plan on Creating Two Outlines Use Sentences, Phrases, or Key Words Use a Key-Word Outline for Optimal Eye Contact Create a Working Outline First Sample Working Outline Prepare a Speaking Outline for Delivery Sample Speaking Outline PART 4: Starting, Finishing, and Styling Chapter 14: Developing the Introduction and Conclusion Preparing the Introduction Gain Audience Attention Use a Quotation Tell a Story Establish Common Ground Offer Unusual Information Pose Questions Use Humor—Perhaps Preview the Topic, Purpose, and Main Points Establish Credibility as a Speaker Motivate the Audience to Accept Your Goals Preparing the Conclusion Signal the End of the Speech and Provide Closure Summarize the Key Points Reiterate the Topic and Speech Purpose Challenge the Audience to Respond Make the Conclusion Memorable Chapter 15: Using Language Use an Oral Style Strive for Simplicity Make Frequent Use of Repetition Use Personal Pronouns Choose Concrete Language and Vivid Imagery Offer Vivid Imagery Use Figures of Speech Avoid Clichés, Mixed Metaphors, and Faulty Analogies Choose Words That Build Credibility Use Words Appropriately Use Words Accurately Use the Active Voice Use Inclusive, Unbiased Language Choose Words That Create a Lasting Impression Use Repetition to Create Rhythm Use Alliteration for a Poetic Quality Experiment with Parallelism PART 5: Delivery Chapter 16: Methods of Delivery Keys to Effective Delivery Select a Method of Delivery Speaking from Manuscript Speaking from Memory Speaking Impromptu Speaking Extemporaneously Chapter 17: Your Voice in Delivery Adjust Your Speaking Volume Vary Your Intonation Adjust Your Speaking Rate Use Strategic Pauses Strive for Vocal Variety Carefully Pronounce and Articulate Words Use Dialect (Language Variation) with Care Chapter 18: Your Body in Delivery Pay Attention to Body Language Animate Your Facial Expressions Maintain Eye Contact Use Gestures That Feel Natural Create a Feeling of Immediacy Maintain Good Posture Practice the Delivery Focus on the Message Plan Ahead and Practice Often From Weak to Confident Delivery: Enhancing Your Delivery with Body Language PART 6: Presentation Aids Chapter 19: Speaking with Presentation Aids Select an Appropriate Aid Props and Models Pictures Graphs, Charts, and Tables Audio, Video, and Multimedia Options for Showing Presentation Aids Flip Charts Chalkboards and Whiteboards Chapter 20: Designing Presentation Aids Keep the Design Simple Use Design Elements Consistently Select Appropriate Type Styles and Fonts Use Color Carefully Consider Subjective Interpretations of Color Chapter 21: Using Presentation Software Give a Speech, Not a Slide Show Develop a Plan Avoid Technical Glitches Find Media for Presentations Avoid Copyright Infringement From Slide Show to Presentation: Getting Ready to Deliver a PowerPoint, Keynote, or Prezi Presentation PART 7: Types of Speeches Chapter 22: Informative Speaking Use Audience Analysis Present New and Interesting Information Look for Ways to Increase Understanding Subject Matter of Informative Speeches Decide How to Communicate Your Information Definition Description Demonstration Explanation Take Steps to Reduce Confusion Use Analogies to Build on Prior Knowledge Appeal to Different Learning Styles Arrange Points in a Pattern Sample Informative Speech: Going Carbon Neutral on Campus Chapter 23: Principles of Persuasive Speaking Persuasive Speeches Appeal to Human Psychology Classical Persuasive Appeals: Ethos, Pathos, and Logos Appeal to Reason Appeal to Emotion Appeal to Credibility Contemporary Persuasive Appeals: Needs and Motivations Appeal to What Motivates Audience Members Appeal to Audience Members’ Needs Encourage Mental Engagement Demonstrate Speaker Credibility Stages in Speaker Credibility Consider Cultural Orientation Chapter 24: Constructing the Persuasive Speech Identify the Nature of Your Claims Use Convincing Evidence Offer Secondary Sources (""External Evidence"") Offer Speaker Expertise as Evidence Offer Evidence That Appeals to Audience Needs and Motivations Select Warrants Counterarguments: Addressing the Other Side Avoid Fallacies in Reasoning Strengthen Your Case with Organization What Do Your Claims and Evidence Suggest? What Response Do You Seek? What is the Audience’s Disposition? Problem-Solution Pattern of Arrangement Comparative Advantage Pattern of Arrangement Monroe’s Motivated Sequence Step 1: Attention Step 2: Need Step 3: Satisfaction Step 4: Visualization Step 5: Action Refutation Pattern of Arrangement Sample Persuasive Speech: Becoming a Socially Conscious Consumer Chapter 25: Speaking on Special Occasions Functions of Special Occasion Speeches Types of Special Occasion Speeches Speeches of Introduction Speeches of Acceptance Speeches of Presentation Roasts and Toasts Eulogies and Other Tributes After-Dinner Speeches Speeches of Inspiration Sample Special Occasion Speech: 2017 University of Southern California Commencement Address by Will Ferrell PART 8: Online, Group, and Business Contexts Chapter 26: Preparing Online Presentations Apply Your Knowledge of Face-to-Face Speaking Plan for the Unique Demands of Online Delivery Know the Equipment Focus on Vocal Variety Provide Superior Visual Aids Plan the Delivery Mode Real-Time Presentations Recorded Presentations Choose an Online Presentation Format Video Podcasts and Vodcasts Webinars Chapter 27: Communicating in Groups Focus on Goals Plan on Assuming Dual Roles Center Disagreements around Issues Resist Groupthink Adopt an Effective Leadership Style Set Goals Encourage Active Participation Use Reflective Thinking Chapter 28: Delivering Group Presentations Use Group Communication Guidelines Analyze the Audience and Set Goals Establish Information Needs Assign Roles and Tasks Establish Transitions between Speakers Consider the Presenters’ Strengths Coordinate the Presentation Aids Rehearse the Presentation Several Times Presenting in Panels, Symposia, and Forums Panel Discussions Symposia Public Forums Chapter 29: Business and Professional Presentations Become Familiar with Reports and Proposals The Sales Proposal Audience Organization The Staff Report Audience Organization The Progress Report Audience Organization PART 9: Speaking in Other College Courses Chapter 30: Presentations Assigned across the Curriculum Journal Article Review The Service Learning Presentation The Poster Presentation The Debate Debate Sides, Resolutions, and Formats Advance Strong Arguments The Case Study Prepare for Different Types of Audiences Chapter 31: Science and Mathematics Courses Preparing Effective Presentations in Science and Mathematics Research Presentation Process Analysis Presentation Field Study Presentation Chapter 32: Technical Courses Preparing Effective Technical Presentations Engineering Design Review Architecture Design Review Request for Funding Chapter 33: Social Science Courses Preparing Effective Presentations in the Social Sciences Review of the Literature Presentation Program Evaluation Presentation Policy Proposal Presentation Chapter 34: Arts and Humanities Courses Preparing Effective Arts and Humanities Presentations Presentations of Interpretation and Analysis Presentations That Compare and Contrast Debates Chapter 35: Education Courses Preparing Effective Education Presentations Delivering a Lecture Facilitating a Group Activity Facilitating a Classroom Discussion Chapter 36: Nursing and Allied Health Courses Preparing Effective Presentations in Nursing and Allied Health Courses Evidence-Based Practice Presentation Clinical Case Study Presentation Quality Improvement Proposal Treatment Plan Report Appendices Appendix A: Citation Guidelines Chicago Documentation APA Documentation MLA Documentation CSE Documentation IEEE Documentation Appendix B: Question-and-Answer Sessions Protocol during the Session Handling Hostile and Otherwise Troubling Questions Ending the Session Appendix C: Preparing for TV and Radio Communication Speaking on Television Eye Contact, Body Movements, and Voice Dress and Makeup Speaking on Radio: The Media Interview Appendix D: Tips for Non-Native Speakers of English Think Positively Consider Your Context and Audience Capitalize on Your Language Uniqueness Practice, Practice, Practice Focus on Your Pronunciation Final Suggestions Glossary Index"

Reviews

The text offers a concise overview of the most useful public speaking advice on the market today. --Kevin Rushing, Alverno College It is the perfect book for beginning public speakers who need a comprehensive overview of the principles of public speaking delivered in a concise, easy to read format. --Elyse Warford-Spearman, California State University, Northridge This book is a pocket-size text with a wealth of knowledge. --Ayanna Bridges, Metropolitan Community College A Pocket Guide to Public Speaking is a strong resource textbook in terms of content, readability, and accessibility. All of the main topics are covered with sufficient examples to illustrate the concepts. --Melissa Johnson, Valencia College

"""The text offers a concise overview of the most useful public speaking advice on the market today."" —Kevin Rushing, Alverno College ""It is the perfect book for beginning public speakers who need a comprehensive overview of the principles of public speaking delivered in a concise, easy to read format."" —Elyse Warford-Spearman, California State University, Northridge ""This book is a pocket-size text with a wealth of knowledge."" —Ayanna Bridges, Metropolitan Community College ""A Pocket Guide to Public Speaking is a strong resource textbook in terms of content, readability, and accessibility. All of the main topics are covered with sufficient examples to illustrate the concepts."" —Melissa Johnson, Valencia College"

The text offers a concise overview of the most useful public speaking advice on the market today. --Kevin Rushing, Alverno College It is the perfect book for beginning public speakers who need a comprehensive overview of the principles of public speaking delivered in a concise, easy to read format. --Elyse Warford-Spearman, California State University, Northridge This book is a pocket-size text with a wealth of knowledge. --Ayanna Bridges, Metropolitan Community College A Pocket Guide to Public Speaking is a strong resource textbook in terms of content, readability, and accessibility. All of the main topics are covered with sufficient examples to illustrate the concepts. --Melissa Johnson, Valencia College

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