Overview

With nearly three decades of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business-now better than ever in this updated and expanded new edition! Featuring fresh material and even more case studies (including a parable about Colleen Hoover), this new and improved second edition of A People's Guide to Publishing shares Biel's most crucial skills, tips, and tricks of the trade, revised for our shifting publishing landscape-including how taking on Microcom's distribution quintupled the business's sales since this book was first published. Inside, you'll find honest, evidence-backed insider information on how to: Develop your list to connect with readers on a practical and emotional level; Choose between offset and digital printing and work effectively with printers; Select the best e-book format for your books; Build an authentic niche so you can reach your audience with direct sales; Create a customized budget that accounts for the cost and income of each book, keeping your company in the black; Decide what work you need to do yourself and what can be delegated to others; Plan for long-term sustainable growth.

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9781621062950

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Author Information

Joe Biel is a self-made autistic publisher and filmmaker who draws origins, inspiration, and methods from punk rock to sell millions of books. Biel is the founder and CEO of Microcosm Publishing, Publishers Weekly's #1 fastest-growing publisher of 2022 and #3 in 2023/2024, and WorkingLit, the software responsible for Microcosm's aforementioned success--now available for other publishers. Biel has been featured in Time, Esquire, Art of Autism, Reading Glasses, Bulletproof Radio, Spectator (Japan), G33K (Korea), and Maximum Rocknroll, as well as NPR and PBS. Biel is the author of A People's Guide to Publishing, Autism Relationships Handbook, Unfuck Your Business, Enduring Legacy of Portland's Black Panthers, and dozens more. Biel is the director of five feature films and hundreds of short films, including Aftermass: Bicycling in a Post-Critical Mass Portland, $100 & a T-Shirt, and the Groundswell series. Biel lives in Portland, OR.

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