Overview

Have you ever wondered if business needs to be so...unbalanced? Is putting shareholders above everyone else the only way for private enterprise to be successful? Is that just the way it is? The short answer is no. Before shareholder primacy took hold in the 1970s, investors weren't more important than other stakeholders. Companies balanced the interests of all the legs of the corporate stool - customers, employees, communities, and shareholders - and everyone's life got better. So, what happened? How did we get to today, where maximizing shareholder value is seen as the panacea for all the world's ills? And, more importantly, what's the path forward that allows business to profit by applying its significant resources to solving society's problems, rather than making them worse? We all rely on the stool of business to elevate our lives. Let's fix it before it collapses.

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Ed Chambliss has spent over 35 years in marketing, watching his otherwise smart clients make increasingly poor decisions that damage their companies - just so they could extract more money for their shareholders. In 2018, he walked away from being a CEO to figure out why business was on such a destructive path and what could be done to change it. The result is this book.

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