A Nonparametric Approach to Perceptions-based Market Segmentation: Applications
Author:   Christian Buchta ,  Sara Dolnicar ,  Thomas Reutterer
Publisher:   Springer Verlag GmbH
Volume:   v. 2
ISBN:  

9783211834749


Pages:   148
Publication Date:   29 August 2000
Format:   Hardback
Availability:   Awaiting stock   Availability explained
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A Nonparametric Approach to Perceptions-based Market Segmentation: Applications


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Author:   Christian Buchta ,  Sara Dolnicar ,  Thomas Reutterer
Publisher:   Springer Verlag GmbH
Imprint:   Springer Verlag GmbH
Volume:   v. 2
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 23.40cm
Weight:   0.387kg
ISBN:  

9783211834749


ISBN 10:   3211834745
Pages:   148
Publication Date:   29 August 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

How tourists perceive city destinations - a case for perceptions-based market segmentation and competition analysis (S. Dolnicar): The need for strategic marketing research; Data; Answer pattern compression; Perceptual competition analysis; Concentration analysis; Segment formation; Conclusions.- Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data (C. Buchta, T. Reutterer): Introduction; A stepwise segmentation procedure; Standard market research data; Compression of perceptual profiles; Characterizing perceptual classes; Formation of market segments; Target marketing strategies; Discussion.

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