Overview

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee behavior. Good companies pay attention to the social networking sites their customers and employees inhabit. They watch behaviors, they listen to concerns, they apologize when their companies make mistakes, they are transparent and honest, and engage their audiences and employees to foster growth, increase brand awareness, and tap their collective knowledge to improve their bottom lines. Anyone who manages employees who access social media from the palms of their hands or from their workspaces or even at home, must stay abreast of the constantly shifting ways social media does all of this while helping employees maintain productivity and avoid damaging reputations. In addition, managers must help employees be mindful of corporate values while safeguarding corporate data. This book will help business leaders, HR professionals, and people managers guide employees in their usage of such sites while balancing productivity and help HR set policies that do both.

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9798200590421

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Aliah D. Wright is a manager and online editor for the Society for Human Resource Management and an expert on HR technology and social media trends. She is a former reporter and copy editor for the Greenville News, a former copy editor with the Harrisburg Patriot-News, a former general assignment reporter and political correspondent for the Associated Press in Pennsylvania, and formerly headed entertainment coverage for all of Gannett newspapers, including the nation's largest daily, USA Today. She lives in Fairfax, Virginia. Emily Beresford has been nominated for an Audie Award for best narration by the Audiobook Publishers Association and has received an Earphones Award from AudioFile magazine. She earned a BA degree from Green Mountain College in Vermont, with concentrations in creative writing, music, and English.

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