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9781736514009

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A book I will reference throughout my career. As someone who earned their B.A. in public relations, this is the textbook I wish I had during my studies (for its content and price!). Amy offers a modern take on the PR process that teaches you how to take advantage of untapped digital opportunities outside of news media, from content marketing to social media to podcasting and more. Most importantly, she lays out how all of these avenues can work together to get more mileage out of your content and secured coverage so you can truly work smarter not harder. I know this is a book I will reference over and over again throughout my career. Talia Smith

⭐⭐⭐⭐⭐ A book I will reference throughout my career. ""As someone who earned their B.A. in public relations, this is the textbook I wish I had during my studies (for its content and price!). Amy offers a modern take on the PR process that teaches you how to take advantage of untapped digital opportunities outside of news media, from content marketing to social media to podcasting and more. Most importantly, she lays out how all of these avenues can work together to get more mileage out of your content and secured coverage so you can truly work ""smarter not harder."" I know this is a book I will reference over and over again throughout my career. "" Talia Smith

Author Information

Amy Rosenberg learned PR in the trenches - working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm's President, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. Amazingly, Amy is still married to the business partner (Mike Rosenberg) that joined her firm in 2011. They reside in Portland, Oregon with their two school-aged children (Ben and Audrey), dog (Rio) and cat (Roar).

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