Overview

Full Product Details

Author:   Steve Penfold
Publisher:   University of Toronto Press
Imprint:   University of Toronto Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.500kg
ISBN:  

9781442630963

ISBN 10:   1442630965
Pages:   256
Publication Date:   31 August 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Introduction Alfreda's Lament Chapter One The Corporate Fantastic Chapter Two Santa in Public Chapter Three The Mediated Santa Chapter Four The Civic Fantastic Chapter Five Casualty of the Times Conclusion The Most Fabulous Dreams of Childhood\ Notes Bibliography

Reviews

Steve Penfold has crafted a smart and funny account of a lost piece of Canadiana. -- Holly Doan Blacklocks Reporter, November 5, 2016

"Steve Penfold has ""crafted a smart and funny account of a lost piece of Canadiana."" -- Holly Doan Blacklocks Reporter, November 5, 2016"

If you're on the hunt for nostalgia, don't be misled by the title. While there are magical memories galore in Steve Penfold's A Mile of Make Believe, there is also so much more. This is the story of the Eaton's Santa Claus Parade as a literally moving metaphor of -- among other things -- a country, a city, a company and an epic pop cultural museum on wheels. -- Geoff Pevere, author of Gods of the Hammer: 'The Teenage Head Story' and co-author of Mondo Canuck: 'A Canadian Pop Culture Odyssey' A Mile of Make Believe offers not only a highly readable and rewarding account of Santa Claus parades but a great many lessons that will help reshape the way in which scholars explore the history of consumerism. If Eaton's was this effective at presentation and organization it would still be with us today. -- Michael Dawson, Department of History, St. Thomas University This volume is classic Penfold. Through superb scholarship and lively writing A Mile of Make Believe is an entry point for understanding a host of the central elements of modernity. -- Keith Walden, Department of History, Trent University

Author Information

Steve Penfold is an associate professor in the Department of History at the University of Toronto. He is the author of The Donut: A Canadian History (UTP 2008).

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