Overview

Ever do something you immediately regretted? Wish you could take back those words you just blurted out? This brief and practical book will show you how to use effective crisis communications to become more valuable to your clients and your firm. In addition to understanding the challenges of dealing with the media and the public, it will teach you steps to prevent or mitigate damage to your client's reputation. Don't wait until you're in the public's crosshairs to figure out an effective strategy. You need to know beforehand what works and what doesn't. A Lawyer's Guide to Crisis PR answers the questions you've been afraid to ask: - Can This Be Fixed? - Are You the Right Person to Fix This? - How Fast Can You Fix This? - How do I Control a 24-Hour Cycle? - How Do I Know Which Strategy to Use? - Can I Simply Ignore Them? - How Should I Respond? - What Do You Need to Know? - Expect the Worst. Prepare for It. What's stopping you from turning an embarrassing or reputation damaging crisis into yesterday's news? Scroll to the top and click the buy now button.

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9780991248018

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Eden Gillott Bowe, president of Gillott Communications and former business professor, resolves issues both in and outside the media's glare - from celebrity scandals and corporate fraud to criminal and civil litigation. Educated at Harvard and NYU, she's worked in Manhattan, Seoul, and Los Angeles. She's been featured in the Wall Street Journal, the Washington Post, Los Angeles Times, NPR, Financial Times, BizTech, Business Rockstars, HOTEL Magazine, Eater, Food Quality & Safety Magazine, Disaster Recovery Journal, Construction Executive, New York Nonprofit Media, Verdict magazine, California Lawyer, Attorney at Work. Roger Gillott started his career as a journalist. During a dozen years at The Associated Press, he created and ran its West Coast news operation for business, economics and labor relations. He loved the speed and thrill of it all, but realized he couldn't send Eden to college on a journalist's salary. So he switched gears, and for the next 28 years, he has been involved in senior-level strategic communications at a Fortune 100 company and as a Crisis & Reputation Management strategist. He has more than four decades of expertise working under intense pressure. He advises companies, non-profits, and high-profile individuals. His expertise includes criminal and civil investigations and litigation, major management changes, financial turmoil and restructuring, extensive mergers & acquisitions, environmental issues, industrial accidents, and public disclosure.

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