Overview
In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From ""happy leadership"" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.
Full Product Details
Author: Rafael Ravina Ripoll ,
Sofía Blanco-Moreno ,
Luis Bayardo Tobar Pesántez ,
Araceli Galiano Coronil
Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
Edition: New edition
Weight: 0.449kg
ISBN: 9783034352420
ISBN 10: 3034352425
Pages: 346
Publication Date: 22 August 2025
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Author Information
Rafael Ravina Ripoll is a professor of Business Organization, Member of the ""Work Sciences"" Research Group and INDESS (Institute for Sustainable Social Development)at the University of Cádiz. He has been a visiting professor at the University of Westminster, Business and Law Frankfurt University of Applied Sciences and the University of Verona. Sofía Blanco-Moreno is a Marketing and Tourism expert with specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also an assistant professor at the University of León, and she has worked as a Digital Marketing expert on international companies. Araceli Galiano-Coronil is a professor of Marketing and a member of INDESS (Institute for Sustainable Social Development) at the University of Cádiz. She has carried out a research stay at the University of Seville as well as a visiting professor at the University of Verona, the Business and Law Frankfurt University of Applied Sciences, EDHEC Business School and many more. Luis Bayardo Tobar-Pesántez is a research Professor, Economist by profession and PhD in Integration and Economic Development from the University of León, Spain, currently Director of the Economics Department at the Salesian Polytechnic University of Ecuador where he served as Vice Rector General and Cuenca Campus.
