Overview

"More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important ""nuts and bolts"" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the ""crowd"" than the ""funding."" He shows that if you treat your backers as people, not pocketbooks-communicate regularly and transparently with them, ask their opinions, attend to their needs-they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding."

Full Product Details

Author:   Jamey Stegmaier
Publisher:   Berrett-Koehler
Imprint:   Berrett-Koehler
Dimensions:   Width: 5.40cm , Height: 0.60cm , Length: 8.50cm
Weight:   0.001kg
ISBN:  

9781626564084

ISBN 10:   1626564086
Pages:   216
Publication Date:   14 September 2015
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. A brief outline of the history of human in-vitro fertilization John D. Biggers and Catherine Racowsky; 2. The track to assisted reproduction: from animal to human in-vitro fertilization Jacques Cohen; 3. The American roots of in-vitro fertilization Frederick Naftolin, Jennifer Blakemore and David L. Keefe; 4. The story of Patrick Steptoe, Robert Edwards, Jean Purdy, and Bourn Hall Clinic Peter R. Brinsden; 5. Professional hostility confronting Edwards, Steptoe, and Purdy in their pioneering work on in-vitro fertilization Martin H. Johnson; 6. The development of in-vitro fertilization in Australia Alex Lopata and Gabor Kovacs; 7. The Joneses and the Jones Institute Charles C. Coddington, III and Sergio C. Oehninger; 8. The development of in-vitro fertilization in North America after the Joneses Matthew Connell and Alan H. DeCherney; 9. The Brussels story and the eureka moment of intracytoplasmic sperm injection Andre Van Steirteghem; 10. The development of in-vitro fertilization in Austria Wilfried Feichtinger; 11. The development of in-vitro fertilization in France Rene F. Frydman; 12. The development of in-vitro fertilization in Italy Luca Gianaroli, Serena Sgargi, Maria Cristina Magli and Anna Pia Ferraretti; 13. The development of in-vitro fertilization in Scandinavia Lars Hamberger, Torbjorn Hillensjo and Matts Wikland; 14. The Development of In-Vitro Fertilization in Spain Antonio Pellicer; 15. The development of in-vitro fertilization in Greece, Germany, and The Netherlands Basil C. Tarlatzis, Klaus Diedrich and Bart Fauser; 16. The development of in-vitro fertilization in Israel Zion Ben-Rafael; 17. The development of in-vitro fertilization in Latin America Fernando Zegers-Hochschild; 18. The development of in-vitro fertilization in India Rina Agrawal and Elizabeth Burt; 19. The development of in-vitro fertilization in China Daimin Wei, Jianfeng Wang, Yingying Qin and Zi-Jiang Chen; 20. The development of in-vitro fertilization in Africa Willem Ombelet; 21. The development of in-vitro fertilization in Russia Vladislav Korsak and Anatoly Nikitin; 22. The application of in-vitro fertilization in the management of the infertile male David M. de Kretser; 23. The development of preimplantation genetic diagnosis for monogenic disease and chromosome inbalance Leeanda Wilton; 24. The development of embryo, oocyte, and ovarian tissue cryopreservation Debra A. Gook and David H. Edgar; 25. The development of ovarian stimulation for in-vitro fertilization Colin M. Howles; 26. The development of microsurgery for male and female infertility Sherman J. Silber; 27. The application of embryonic stem cells for in-vitro fertilization Ariff Bongso; 28. The regulation and legislation of in-vitro fertilization Louis Waller and Sandra Dill; 29. Research on assisted reproduction families: a historical perspective Susan Golombok; 30. The commercialization of in-vitro fertilization G. David Adamson and Anthony J. Rutherford.

Reviews

Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff. Michael Mindes, founder and CEO, Tasty Minstrel Games A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success. Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier. James Mathe, President, Minion Games

While many small businesses turn to crowdfunding to raise funds, not many attempts are successful.Stegmaier's seven successful Kickstarter campaigns, and the successful and failed attempts of others, helped him create a crowdfunding template for increasing the odds of success. -Jim Pawlak, - Biz Books, Syndicated Columnist and member of the National Book Critic's Circle A Crowdfunder's Strategy Guide is authoritative and comprehensive, yet easy to read. This book should do much to answer basic questions about crowdfunding and provide those interesting in using crowdfunding with a valuable playbook. - Foreward Magazine (Barry Silverstein, Winter 2016) Stegmaier (founder, Stonemaier Games) uses his experiences funding a game company through Kickstarter to offer a fun and readable guide to running a crowdfunding campaign. He treats a Kickstarter campaign as a serious business requiring planning, thought, and networking. Stegmaier's approach encourages building trust with buyers and suggests that crowdfunders secure support and a strong community online well before launching any funding initiative. He bolsters his recommendations with statistics and stories from other crowdfunders and advocates running a campaign centered on the patrons. The book includes advice about how to tackle specific challenges along with a good dose of business philosophy. Although this title could be used for running campaigns on other sites, it concentrates on working with Kickstarter. A more personal, succinct read for anyone who enjoyed Sherwood Neiss et al.'s Crowdfunding Investing for Dummies. VERDICT: A must-read for any aspiring game designer, this is also a well-organized, enjoyable, and useful book for anyone considering crowdfunding a project. -Library Journal (Jessica Spears, Monroe Coll. Lib., Bronx, NY) Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff. Michael Mindes, founder and CEO, Tasty Minstrel Games A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success. Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier. James Mathe, President, Minion Games

Author Information

Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.

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