A Concise Introduction to Business Research Methods: Concepts and Tools using SPSS
Author:   D. Israel
Publisher:   Taylor & Francis Ltd
ISBN:  

9781439861097


Pages:   210
Publication Date:   15 August 2014
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $211.07 Quantity:  
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A Concise Introduction to Business Research Methods: Concepts and Tools using SPSS


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Overview

Introductory in its approach, this text covers essential aspects of research methods. The author emphasizes major topics, such as experimental design, scale construction techniques, testing reliability and validity, as well as the application of univariate, bivariate, and multivariate tools in data analysis. Step-by-step details of the application of the SPSS, along with screenshots, are included to illustrate the application of tools to analyze and interpret research data. The book covers pre-, quasi-, true-, and complex experimental design forms. Each chapter contains descriptive questions, multiple-choice questions, true/false statements, and exercises.

Full Product Details

Author:   D. Israel
Publisher:   Taylor & Francis Ltd
Imprint:   Chapman & Hall/CRC
ISBN:  

9781439861097


ISBN 10:   1439861099
Pages:   210
Publication Date:   15 August 2014
Audience:   College/higher education ,  College/higher education ,  Tertiary & Higher Education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Unknown
Availability:   Awaiting stock   Availability explained

Table of Contents

Research - Introduction. Research Process. Research Design. Measurement and Scaling Sampling. Constructing Questionnaires. Data Preparation and Analysis. Univariate Data Analysis. Bivariate Data Analysis. Multivariate Analysis.

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Author Information

D. Israel is a professor in the School of Business and Human Resources at XLRI Jamshedpur.

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