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OverviewThis book works well as an introduction to cause marketing. The author has personal experience in the field so you'll hear her anecdotes along with stories of other non-profits. Building brand collaborations for the greater good are a smart way to differentiate yourself and you'll learn how to effectively do so in this text. In this book, you will learn: - The benefits of incorporating giving into your business - How to select the perfect nonprofit partner - The different types of campaigns you can implement - How to evaluate the success of your collaboration Full Product DetailsAuthor: Thurman MalabananPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.168kg ISBN: 9798463996091Pages: 108 Publication Date: 25 August 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |