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OverviewFull Product DetailsAuthor: Albert N. GrecoPublisher: Springer Nature Switzerland AG Imprint: Palgrave Macmillan ISBN: 9783032207814ISBN 10: 3032207819 Pages: 369 Publication Date: 13 May 2026 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationAlbert N. Greco is Professor Emeritus of Marketing at the Gabelli School of Business at Fordham University, USA. He has authored or edited 30 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors. Tab Content 6Author Website:Countries AvailableAll regions |
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