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Full of useful pointers. -- Audiofile With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing. -- Howard J. Rubenstein, President, Rubenstein Associates, Inc. At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read. -- Jack Trout, author, A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius A terrific guide to the role that PR plays in marketing today. -- Al Ries, author, The Fall of Advertising and the Rise of PR

Author Information

Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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