Overview

This book is a must-read for anyone serious about developing their brand. This book is a vibrant business conversation that unites two seemingly opposing forces - the art of a mission marketing approach with the science of managing a business. This culminates in the 4 Pillars of the BrandCULTURE EQ framework which states that there is intelligence required to successfully execute a brand-focused business growth strategy. Those 4 Pillars include: - Customer Advocacy - Brand Development - Cultural Mapping - Management Structures And as a result, this process unravels the riddle that afflicts passionate leaders -which is how do I integrate my brand message with my business - not just for today for days to come?

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