Overview

"Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another ""how-to"" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)"

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9781952320149

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Kenyon Blunt is a serial entrepreneur who lives his passion for marketing and entrepreneurship. He has started or run six small-to-medium sized businesses. Kenyon knows that the most significant leverage point in any business is marketing. Some people claim that by ten times. Whether this figure is correct or not, helping small businesses bolster their marketing (and their profits) is what drives Kenyon.

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