Overview

The seventy percent failure rate persists because leaders can't see what's killing them. This book makes the invisible visible. Seventy-seven killers. Three domains. Decades of frontline experience distilled into a systematic framework. CALM - Why people resist, withdraw, or burn out before transformation gains traction CLARITY - Why alignment fractures, communication fails, and skepticism grows MOMENTUM - Why early wins fade, decisions stall, and promising initiatives quietly die Dr. Cetin Nazikkol led transformations at one of Europe's largest industrial corporations for nearly three decades, culminating in a multi-billion program delivered without layoffs. This book captures what he learned about why transformations fail-and how leaders can finally beat the odds. Includes diagnostic tools, a symptom index for rapid problem identification, and the Double Strategy for delivering immediate results while building lasting change.

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9783952647806

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Dr. Cetin Nazikkol is a former Top Executive and Chief Transformation Officer at one of Europe's largest industrial corporations and founder of cena impact, an advisory helping leaders navigate their most complex transformations.

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