Overview
Motivate and Engage Learners to Drive Your Business Forward Organizations that prioritize employee learning are best positioned to thrive in our rapidly evolving business landscape. Veteran learning strategist Becky Willis demonstrates how an organization can achieve stellar learning engagement in seven simple steps and then turn that engagement into business value and a powerful competitive advantage. Willis writes this book for those who have strategic responsibility for integrating learning into broader organizational initiatives-whether they are learning leaders, HR professionals, L&D practitioners, or other talent development (TD) professionals. After demonstrating why engagement is important, she walks you through the step-by-step process of devising and communicating a clear strategy for learning engagement, selecting and implementing the right technology, recruiting and deploying champions, mastering the art of marketing learning experiences, and creating the right learning designs for career development. She helps you learn to work with leaders and managers to sponsor, support, and collaborate on learning. Each chapter includes stories, tools, and templates to ensure TD pros and learning designers can translate ideas into practical actions immediately. With this book in hand, you will have what you need to become an effective business partner who enhances employees' knowledge, skills, and commitment to the organization and drives positive bottom-line results. Willis shows you how to make changes today that will help your organization value and deploy learning content successfully tomorrow.
Full Product Details
Author: Becky Willis
Publisher: American Society for Training & Development
Imprint: ASTD Press
ISBN: 9781960231772
ISBN 10: 1960231774
Pages: 200
Publication Date: 26 March 2026
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
“This book is a timely and essential guide for any learning leader trying to move beyond activity metrics and create real organizational value. Becky brings a rare combination of real-world experience, systems thinking, and engaging storytelling. This book will absolutely raise the bar for how we design and position learning.” —Rachel Walter, Chief Innovation Officer, ansrsource; Former Head of Global Learning Consultancy, Hilti “Becky Willis delivers a clear, practical road map for turning learning engagement into real business impact. This book is a must-read for L&D leaders ready to move beyond check-the-box training and drive meaningful change.” —Sean Stowers, CEO, WeLearn Learning Services “Packed with actionable advice and real-world insight, Becky Willis’s 7 Steps to Better Learning Engagement provides the road map for maximizing the impact of L&D investments to produce engagement and results.” —Mike Pino, Managing Director, Problem Solutions “Becky has always had a gift for seeing what’s next in learning strategy—and this book translates that vision into a clear, actionable road map. It’s packed with practical steps, sharp insights, and the kind of clarity that only comes from someone who’s been in the trenches and at the table.” —Tracie Ybarra, Global Talent Executive, Life Sciences and Technology Industries “As someone who has known Becky and had the opportunity to work with her, I think this book does an outstanding job of distilling her multiple decades of experience in L&D in a digestible volume. It gives every L&D practitioner the baseline to build a learning strategy and better learning experiences that not only delight end users but deliver business results.” –Cara North, Vice President, HR Product Management, JP Morgan Chase
Author Information
Becky Willis is a modern learning strategist, speaker, and author who focuses on learning strategy, technology, and engagement. As a founder and chief learning officer at Tractus Learning, she helps businesses design, develop, and improve learning solutions. She is a thought leader in the field of learning platforms and ecosystems and cares about leveraging technology to create personalized, adaptive, and continuous learning experiences to drive better outcomes for businesses.
