Overview

"This book is for all those who write or approve copy, such as copywriters, multichannel marketers, creative directors, freelance writers, marketing managers, small business owners, and information marketers. It provides numerous copywriting techniques to help you create print and online ads, emails, and websites that are clear, persuasive, and capture more attention, thus leading to increased sales of products. * Learn how to use over 8 effective headlines with real life examples * Utilize the 5-step ""Motivating Sequence and storylines"" to increase sales and profits * Implement 10 strategies to improve landing page conversion rates * Employ 15proven methods to guarantee high open and click-through rates for emails with examples * Create powerful ""lead magnets"" to double response rates * Apply the ""top companies"" formula to make copy clear, concise, and compelling Fully updated for the digital age, Fidelis Victor Elements of a High Converting Ad Copy is the definitive guide for anyone who writes or works with copy. This first edition includes all the essential information needed to master copywriting, such as advice on content marketing, ads, real life companies quick use examples as well as completely refreshed resources. We look forward to expanding our current volume to cover more real case secnerios."

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