Overview

51 Questions to Political Marketing examines how political actors use marketing principles to shape competition, communication, and connection in contemporary democracy. It treats political marketing not merely as campaign strategy but as a framework for understanding how societies build meaning, trust, and participation through persuasion. The book explores how marketing influences the presentation of leaders, the framing of ideas, and the engagement of citizens in an era where information moves faster than ever before. Through fifty-one guiding questions, it investigates how campaigns craft narratives, mobilize emotion, and employ tools such as artificial intelligence, data analytics, and deepfakes to reach and reshape voters. Rather than offering final answers, the book encourages reflection on how power, media, and technology interact in modern politics. Ultimately, 51 Questions to Political Marketing invites readers to consider how innovation and influence are redefining the boundaries of persuasion in the twenty-first century.

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