Overview

This book shows small and medium-sized businesses how to gain more time, attract better customers, and sustainably increase their profits by using the right levers. Instead of theoretical management models, it delivers 50 immediately actionable strategies for greater focus, clearer processes, stronger offers, more efficient sales, better customer retention, and higher profitability. It addresses the core challenges many SMEs face: too much chaos in day-to-day operations, too few clear priorities, unproductive workflows, lost leads, weak margins, and a lack of financial control. The book helps readers identify exactly those levers that create the greatest impact in everyday business operations. Its practical structure makes it especially valuable: from focus and positioning to standardisation, automation, and communication, all the way to customer acquisition, sales, KPIs, and cash flow. It also includes a Quick Start, a Quick Audit, a 30-day implementation plan, as well as checklists and templates, so readers do not just gain knowledge, but can take action immediately.

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9783384885593

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