Overview

Many retailers don't have regular sales meetings. Sales people come and go so ongoing training is necessary. A little training for even a few minutes a day can work wonders.ÞIt's amazing how much business can be increased with just a little knowledge passed along on a daily basis to the sales staff. You don't need volumes of sales-training material with charts and graphs. You can easily do it before you open for business with the staff around in about 10 to 15 minutes a day. Spend that time each day on just one subject with your sales team and you've spent over an hour a week covering six different subjects. This is something you can easily start today. This book presents 50 ideas for 10- to 15-minute sales meetings ä ideas music retailers can share with their sales staffs whether full time or part time to use as soon as the doors open. Take the ideas you like best and give them a try.

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9781458425287

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Bob Popyk (Brewerton, NY, and Ormond Beach, FL) is an author and columnist, writing articles and books on sales and marketing strategies for over 30 years. His monthly columns appear in many national industry and trade magazines. His books include Here's My Card, Frankly - Just Between Us, and, most recently, Marketing Beyond Your Front Door., He has addressed hundreds of conventions and sales meetings across the country and has produced a number of industry-specific videos that are distributed worldwide. He is the founder of Bentley-Hall Inc., a New York-based custom publishing, public relations, and communications company, specializing in sales and marketing strategies for high-ticket retail companies and associations.

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