Overview

An updated curated topic-specific book to help identify potential sources of freely available healthcare data for content media, white papers, blogs, brand or content marketing, funding proposals, or be-spoke content creation. I observed my bookshelf and although I have quite a few books about healthcare data I rely on, only a chapter here and there from each book. That is where the idea for short chapter books specific to a business need was generated. I curated the most frequent questions from my blog at www.dataanddonuts.org and created a publication strategy for short topics as an introduction and a quick how-to resource. This format is also easily updated and can be integrated into a curated series based on your own level and interests. Let's see where we can find some useful data for our proposals, websites, corporate blogs, brand content, and digital communication strategies.

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9781511908214

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Bonny is a writing specialist creating multimedia content answering the so what of data dumping. Digital communication requires a strong narrative missing in scientific or medical content downloads. US healthcare model transformation is complicated in a decentralized evolving framework of limited resources with fluctuating cost and outcomes. Are you developing medical content informed by expenditures and costs, market access barriers, consolidation of payers, integration of evidence-based medicine and health economics? She is the author of Improving Numeracy in Medicine , Medical Writing for Smart People: Because Dummies Shouldn't Write About Medicine , 5 Sources for the Right Healthcare Data: Bigger isn't Always Better, and a collaborative writer on publications in medicine, health policy, and health economics. Because of the popularity of her latest blog, Alzheimer's Disease: The Brand, she is a sought after speaker on Healthy Brain Aging, the economics of Alzheimer's Disease, how to determine value in medical outcomes, and the role of storytelling in medicine.

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