Overview

"Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you! Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone. Highlights include: Clear-cut insights into both traditional and novel communications tools. Bite-sized opportunities to expand your messaging results from a mind that's been described as ""So creative, he doesn't acknowledge 'the box' exists."" Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently."

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"A fractional Chief Marketing Officer and senior marketing executive who has been described as ""So creative he doesn't recognize that the box exists,"" Rob Weinberg has spent the last few decades providing consistent, measurable increased value and market influence across a variety of industries.Key to his success has been his in-depth understanding of both traditional and digital marketing tools, helping clients on both sides of the divide to bridge the gap and find strategy, messaging, and avenues of communication they might have otherwise overlooked.Based on persuasive skills developed as principal of New York marketing agency, he delivers decisive senior executive level thought leadership through problem solving, team development and communication that leads to growth and profitability of both B2B and B2C companies. His expertise covers a broad spectrum of strategic, creative, branding, and account management, and anyone he's worked with has quickly recognized his unerring ability to translate any complex message into simple language, regardless of industry.Rob is a frequent conference speaker on topics related to language, marketing, communications, and branding, and has been the author of the Ask Mr. Marketing column since 2006, appearing in various San Diego area newspapers. In addition to 5 Minutes to Better Branding, his previous books include Removing the Mystery from Marketing and Streetwise Internet Business Plan."

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