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9781999869427

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Reviews

""Read this book if you are a busy boss, a struggling SME or an aspiring entrepreneur. The 4 Magic Steps formula will help you to cut through the entanglements and diversions which so often detract from a primary focus of business - profitability. Jeremy has brought to bear his many years of experience in developing and turning around businesses in a wide range of sectors to give you a simple, readable and engaging story exposing the magic steps to doubling your profit. Buy one for yourself and one for every person in your business to remind them to stay focused on this vital element of success and sustainability."" ""Understandably, a young businessperson switches off when listening to an old codger spouting on about business. I really, really hope young business people don't switch off when confronted with Jeremy's insights into business performance. They may just avoid thirty years of misery and worry."" ""This new book is excellent. It certainly makes a refreshing change from reading tedious business books that are often less accessible and much less well explained! It's a fantastic primer for new entrepreneurs and for top management of businesses who have never had a formal business education and so often fall into the usual traps like underpricing, overtrading/working capital shortage, and not keeping a firm lid on overheads.

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Author Information

Jeremy qualified as a Chartered Accountant and spent over 30 years in many different countries across Europe, Africa and America in all sorts of sectors (tanneries to paint factories; technology leaders to hand printed wallpaper businesses; insurance companies to pathology laboratories; social housing to gaming and Esports) improving financial performance. In addition to his experience is his unusual ability to quickly home into businesses' key dynamics

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