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Overview"读麦,就是阅读麦克卢汉,简写成""读麦"",是我模仿蒙古歌手独有的技巧""呼麦""编造的一个词,就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授,以格言""媒介即信息""而闻名,他影响巨大的著作有《谷登堡群星》(1962)、《理解媒介:人的延伸》(1964)和《媒介即信息》(1967)。五六十年来,围绕麦克卢汉颇多争议,追随者奉他为先知,反对者贬他为巫师,他的理论热了冷、冷了热,他的文字很多人都说复杂难懂。那么,到了移动互联网的今天,我们应该怎样读麦呢?本书采用文本发生学等互联网思维来理解麦氏。" Full Product DetailsAuthor: 朱晓 译编Publisher: Blurb Inc Imprint: Blurb Inc Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.463kg ISBN: 9798210097491Pages: 314 Publication Date: 26 April 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: Chinese Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |