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OverviewSocial networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks—and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative—from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network—and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization’s own social networking channels— inside and out Full Product DetailsAuthor: Juliette PowellPublisher: Pearson Education (US) Imprint: Financial TImes Prentice Hall Dimensions: Width: 15.80cm , Height: 1.60cm , Length: 23.60cm Weight: 0.380kg ISBN: 9780137154357ISBN 10: 0137154356 Pages: 200 Publication Date: 26 February 2009 Audience: Professional and scholarly , Professional & Vocational Replaced By: 9780131380950 Format: Hardback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsChapter 1 The Power of Social Networks 2 Chapter 2 Getting On and Getting Started 16 Chapter 3 Making Social Networks Work for You 30 Chapter 4 The Strength of the Microcelebrity 42 Chapter 5 The Need for Authenticity 52 Chapter 6 The Feedback Loop 62 Chapter 7 Social Capital →Cultural Capital→Financial Capital 74 Chapter 8 Virality and Communities: Opportunities in Distribution 86 Chapter 9 Crowdsourcing and Cocreating: Opportunities in Production 100 Chapter 10 Opening the Channels, Inside and Out: Opportunities in Communication 112 Chapter 11 Success Is Where You Find It 122 Glossary 132 Index 142ReviewsAuthor InformationJuliette Powell is a social media expert and Founder of The Gathering Think Tank, Inc. (http://www.thegatheringwebsite.com), an innovation forum that connects technology, media, entertainment, and business communities. Her decade long career began as a teenager, working in live broadcast television and naturally expanded into interactive/new media content and formats, bolstered by a lifelong interest in people and community-building. With her deep knowledge of the people and technologies at the forefront of social media, Powell, a serial entrepreneur, has gained a solid reputation for discovering the latest developments and distilling their social and business implications. Her consulting services have been employed by corporate, government, and new media organizations, including Red Bull, Mozilla, Microsoft, Compaq, Trump International, Nokia, the United Nations, the Department of Justice, Paltalk, and Rocketboom. She has served as a guest speaker at MIT’s Innovation Forum, NYU’s Interactive Technology Program, and the Producer’s Guild of America’s New Media Council. She has also assisted in the production of the world-renowned Technology, Entertainment, and Design (TED) Conference. Powell began her career as a television host, producer, and founder of Powell International Entertainment, Inc. (PIE, Inc.), an integrated media production and development company that produced special reports with newsmakers such as Nelson Mandela, Prince Charles, Sir Richard Branson, Steven Spielberg, and Tom Cruise. She also worked on projects with The Biography Channel, Women’s Entertainment Television, E! Entertainment Television, Cirque du Soleil, and Bravo. Most recently, Powell created Canada’s first cross-platform interactive show designed for TV, Internet, radio, and mobile applications. Juliette is a dual citizen who lives in Manhattan, NY and maintains a residence in Montreal, Canada. For more information about the author, visit juliettepowell.com Tab Content 6Author Website:Countries AvailableAll regions |
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