Overview
"This book can assist small businesses, nonprofits and local community groups in getting key information across to the general public and to stakeholders. This updated edition contains new information on social media, crisis communications and strategic communications planning. Readers will learn: What the media wants - How to create crisis communications and strategic communications plans - How to reach target audiences - How to write media advisories, press releases and organize press conferences - How to handle tough interviews and press conferences. What communications experts are saying about 30 Things... ""Tim Herrera does a tremendous job of demystifying how the news business works..."" -Kevin Riggs, Sr. Vice President, Randle Communications, Sacramento ""I plan on using this as a 'must have' resource with my non-profit and civic clients."" -Heather McGowan, Principal and Owner, Sounding Board Marketing & Communications ""If you want press coverage, read this book!... It should be required reading for everyone in public relations."" -Kitty O'Neal, KFBK News Anchor ""Some books explain media relations and others communication. This book is a marriage of the two in the real world...."" -Tony Asaro, Director of Community Relations, Sacramento River Cats"
Full Product Details
Author: Tim Herrera
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 15.20cm
, Height: 1.00cm
, Length: 22.90cm
Weight: 0.254kg
ISBN: 9781466211803
ISBN 10: 1466211806
Pages: 184
Publication Date: 25 September 2011
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Author Information
Tim Herrera has done just about everything a person can do in media: TV news reporter and anchor, radio news reporter and anchor, newspaper columnist, free-lance writer, talk show host and Communications Director, as well as college writing and communications instructor. He has extensive experience in media relations having served as Communications Director for several agencies for the State of California including the Department of Consumer Affairs and the Department of Conservation. He currently serves as the Communications Director for the Sacramento County Office of Education where he has earned numerous awards from the California School Public Relations Association (CalSPRA). Tim spent 22 years in the journalism business, with most of that time spent honing his public speaking skills in television and radio in Sacramento, Pittsburgh and Dallas/Fort Worth. He has a B.A. in Journalism and an M.A. in Strategic Communications. He is the author of hundreds of freelance articles and columns.
