Overview

Mutli-million dollar branded or small-scale craft creation? Lager or ale? Boldly quaffed or genteelly sipped? However you enjoy your beer, you may not know as much about it as you think. 30-Second Beer is here to enlighten you, with a trip around the world’s beers, a look at brewing history, a dissection of the different sorts of brew and their unique characteristics, and an up-to-date overview of the current craft scene and the various (and ever-changing) fashions in beer drinking. 50 topics, divided under seven chapter headings, offering short, witty summaries, whether covering the basics or trade secrets. You’ll pick up the knowledge without noticing—and by the time you reach the last page, you’ll be able to hold your own with local beer experts anywhere in the world.

Full Product Details

Author:   Sophie Atherton
Publisher:   Quarto Publishing PLC
Imprint:   Ivy Press
ISBN:  

9781782407942

ISBN 10:   1782407944
Pages:   160
Publication Date:   14 March 2019
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter 1: The Basics GLOSSARY What is beer? Ale v lager The two basic beer families Alcoholic strength How strong is too strong? PROFILE: MONASTIC BREWERS Packaging & dispense Chapter 2: History GLOSSARY The Origins of Beer Women & beer Safer than water New technologies PROFILE: JOSEPH GROLL Origins of modern ales Beer in the 20th Century Chapter 3: Brewing GLOSSARY How beer is made Fermentation Conditioning/maturation Hops Profile: PROFILE: PROFESSOR ERNEST SALMON Malt Yeast Water Speciality brews Chapter 4: Beer Styles GLOSSARY British pale ales Stout & porter Strong ales Lagers PROFILE: ARTHUR GUINNESS Belgian styles Wheat beers Sour beers American craft beers Other significant styles Chapter 5: Beer Culture GLOSSARY Great Britain Belgium Germany The Czech Republic, the Netherlands and Italy PROFILE: MICHAEL JACKSON United States Scandinavia Asia & Africa Southern Hemisphere Everywhere CHAPTER 6: The Beer Industry GLOSSARY Corporate brewing Craft beer Home brewing Trade organisations The on trade PROFILE: JAMES WATT & MARTIN DICKIE, BREWDOG Specialist retailers CHAPTER 7: Beer Appreciation GLOSSARY How to taste beer Storage & service Quality Beer & food matching Profile: Garrett Oliver, Brooklyn Brewery Beer writing Beer judging Beer festivals Beer organisations Resources (further reading, books and journals, useful websites) Index Acknowledgments

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Author Information

Sophie Atherton was the first woman in the UK to be accredited as a beer sommelier. Her work appears regularly in the UK national press and various magazines such as the Campaign for Real Ale’s BEER and trade publication The Morning Advertiser, in which she writes a monthly column. She is an accomplished beer judge in both the UK and the US, at competitions including the World Beer Cup, International Beer Challenge, SIBA National Beer Competition and CAMRA’s Champion Beer of Britain. As well as being a beer writer she is also a consultant and PR adviser with clients throughout the beer and pub industry.

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