因为独特
Author:   李翔
Publisher:   Nova Literature
ISBN:  

9798295515941


Pages:   184
Publication Date:   30 December 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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因为独特


Overview

内容简介 ""详谈""系列是知名商业记者李翔撰写的系列人物访谈，""详谈-商业现场""是对仍在一线的企业家的采访，带着来自现场的粗粝与力量、残酷与希望，是一部以人为单位的价值创造史。 本书是李翔对泡泡玛特创始人王宁的访谈实录，分五部分全面展现了王宁的创业故事、商业智慧和泡泡玛特的发展历程。书中不仅探讨了品牌定位、IP商业模式、市场运营理念，还涉及管理核心、全球化战略，以及王宁的《福布斯》专访和高管自述。这本书帮助中国中小企业家、创业者深入理解新消费市场的需求和发展趋势，并用泡泡玛特的商业故事证明：每个小品类都可以诞生伟大的公司。

Full Product Details

Author:   李翔
Publisher:   Nova Literature
Imprint:   Nova Literature
Dimensions:   Width: 17.00cm , Height: 1.00cm , Length: 24.40cm
Weight:   0.304kg
ISBN:  

9798295515941


Pages:   184
Publication Date:   30 December 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Chinese

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