Overview

The eleventh edition of this yearly letter contains a timely and panoramic view of the subject universe, filled with observations, facts and opinions about the turbulent and complex world of international brands. Originally a privately published contrarian view, the letter has expanded in vision and distribution over the years. This is its debut appearance in book form.

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9781508761303

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SMoss, brand guru, philosopher, writer, and artist divides his time between Europe, India and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years. From 2006-2014 he served as CEO of The Medinge Group, the Stockholm-based think-tank on international branding. He acts as Brand Ambassador for Gottschalk+Ash of Z rich, Switzerland; is a faculty member at Academia di Belle Arti Cignaroli of Verona, Italy where he teaches International Branding: Theory and Practice ; and is the author of What Is A Brand?, available on Amazon.

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