Overview

You only sell your MSP once. Selling your managed service provider business is one of the biggest moments of your professional life. Get it right, and you secure the future you've been working toward. Get it wrong, and you leave money-and peace of mind-on the table. The playing field leans in the direction of the buyer, their broker, and you need to level it. 20 Questions Every Owner Asks About Selling Their MSP helps you prepare for the deal before it starts. Inside, you'll learn the key questions that experienced buyers hope you never ask-and the insights that put you back in control of your exit. Drawn from a decade of experience helping MSP owners evaluate, negotiate, and close successful sales, this book will help you: Understand when and why to sell (and when not to) Decode business valuation and what drives your number Make sense of deal structures, from earn-outs to equity rolls Avoid the common mistakes that reduce value or stall deals Clarify the after-tax outcomes that determine your real payday Each chapter answers a critical question, shows how an MSP owner named Skyler works through it for her own business, and ends with prompts to help you apply it to yours. These are not theoretical lessons-they come from real conversations, real buyers, and real exits. Whether you're a few years away from selling or you're already getting calls from potential acquirers, this book gives you the clarity, language, and confidence to navigate your sale on your terms. You've built something worth selling. Now it's time to get the deal you deserve. If you're ready to start down the path of exiting your business, you've come to right place.

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Reviews

""When you're planning to visit a foreign city, you want to get advice from someone who has been there, maybe lived there, not just someone who has read about it. In this book it's very clear that Amy has ""been there"" when it comes to selling a MSP business. Her perspective and years of experience really come through in the details inside this book, from the role emotions play in the selling process to the tax implications of different deal structures. For anyone considering selling their MSP or just curious about the process, this book is a must-read!"" - Chip Reaves ""I love that this book not only gives me the tools to get through my exit, but also let's me see their usage through someone I can imagine as a peer."" - Helen Siudara

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