Overview

Every founder will exit their business. But will it happen by default or by design? 2 Commas is a blend of playbook, personal experience and psychology for founders or ""wantrepreneurs"" who want to exit well and live better afterwards. Drawing on Josh's decades of experience building, selling, and advising multi-million dollar ventures, this book reveals the hidden psychological, strategic, and financial dynamics that determine how much wealth - and freedom - you actually keep. This isn't a how-to-sell checklist; you can ask AI for that. Through real founder stories, practical frameworks, and unfiltered truths, you'll learn how to: Think beyond valuation and engineer leverage in any deal Avoid the silent wealth transfer from founder to acquirer Redefine success so your exit delivers clarity, not collapse Harness mindset shifts that turn selling your company into starting your next chapter. Because the commas matter, but the real win is being content when you get there - and pumped for what's to come.

Full Product Details

9781922357984

Table of Contents

Reviews

""2 Commas is part business guide, part mirror. It's uncomfortably honest, and that's exactly why it works."" Jimi Hunt - Bestselling Author of A Bit Mental. ""Josh understands what many advisors overlook; private company exits are fundamentally human transactions. The numbers matter, but the people matter more."" Neil Millar - Strategic M+A Advisor ""For every founder who thinks about eventually exiting his/her business, Josh Comrie's book is a source of profound and practical knowledge."" Marc Stockli - Global Chair, Entrepreneurs Organisation. 2 Comma-exited founder. ""The magic question - 'how will this all end?' - is something I wish I'd asked when I started my business. 2 Commas is the playbook for founders who want to answer that question themselves and plan their own exit on their own terms. Read it."" Debra Hall - Founder, Research Solutions - now Investor, Advisor and Director ""Josh's account is an illuminating journey of the rollercoaster ride that is becoming an entrepreneur, exiting, and defining new purpose."" Matt Chapman - Founder, Nine-figure+ professional services exit. ""It's super rare to come across a business book that feels genuinely new. Josh nails the emotional journey of selling your company"" Trent Mankelow - Investor, Director, and Advisor. Founder of two 2 Comma exited companies. ""2 Commas is immensely readable, offering lessons in business illustrated with real-world examples."" Tony Falkenstein, CNZM - Founder and Chief Exec - Just Life Group. Dozens of exits! ""2 Commas is exactly what founders need before they exit. Every message is clear, every principle is practical, and the content is organized in a way that actually makes sense."" Marisa Fong - Entrepreneur, Director, Speaker, and Mentor. The largest recruitment company exit in NZ's history. ""With 2 Commas, Josh has distilled dozens of experiences and decades of learnings into one excellent, accessible resource.""

Author Information

I work with founders and business owners who've built something valuable and want to extract that value intelligently - whether through strategic transformation, succession, or exit.My practice brings clarity to strategy, strengthens execution, and turns operations into intelligent assets that lift valuation and liberate founders. Over the course of an engagement, my aim is simple: to propel your business into the upper quartile of valuations and add one to two points to your EBIT multiple.I've founded and exited multiple companies, built a portfolio of 50+ angel investments (including a 199× return), and hold an extensive industrial property portfolio. I understand what it takes - because I've done it. Host of Two Commas PodcastNew Zealand's #1 business podcast on entrepreneurship & exits 30,000 weekly listeners 1 million+ downloads in the first 12 months

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