Overview

"A revolutionary new guide to negotiating in the face of stress and adversity--from an award-winning professor of negotiation and conflict management who teaches at NYU's Stern School of Business and Columbia's School of International & Public Affairs. Negotiation is hard. It's especially tough when you feel like the underdog--whether you face a 'Godzilla' counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does. Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students. His clients range from Fortune 500 executives to kindergarteners, from top corporate lawyers to grad students just beginning their careers, from UN diplomats negotiating global problems to small business owners negotiating terms with suppliers. In 15 Tools to Turn the Tide, he shares field-tested techniques that can turn anyone into a much better negotiator. Unlike other negotiation books, 15 Tools doesn't just give key principles. It also gives you a suite of customized, step-by-step devices--simple phrases, mnemonics, and more--that you can learn, remember, and deploy well whenever you need them. Freeman guides you every step of the way, from preparation to the encounter itself, to the decision whether or not to accept the offer. Digestible, memorable, and groundbreaking, these tools are also designed to help you ""win warmly""--doing well for yourself, even as you care for the other person too. One tool, for example, gives you a handy 1-page 'play card' that guides you throughout the talks, eases your cognitive burden, and helps you discover hidden, satisfying deals others miss. It's just one of the many innovative and much-loved instruments Freeman's created that can dramatically improve your chances. Whether you're closing a multi-million dollar deal in a recession, negotiating a job offer, or just working out holiday dinner plans with your in-laws, 15 Tools to Turn the Tide gives you a roadmap to your goals--a relentlessly practical guide you'll actually use again and again."

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Seth Freeman teaches negotiation at NYU's Stern School of Business and at Columbia University's School of International and Public Affairs. He is a sought-after trainer, consultant, and speaker, with clients including Fortune 500 companies, Am Law 50 law firms, UN diplomats, and NGOs. His interviews and essays have appeared in the New York Times, Washington Post, Time, Fortune, and other major media. Robert Petkoff has won multiple AudioFile Earphones awards for his acclaimed narrations. He was named Best Voice of Fiction & Classics for his reading of The Evolution of Bruno Littlemore by Benjamin Hale. His other narration credits include Oath of Office by Michael Palmer, Gangster Squad by Paul Lieberman, and books by David Foster Wallace.Petkoff has appeared on Broadway, Off-Broadway, and in theaters across America and Europe. He has worked in television and film. His theater credits include Lord Evelyn Oakleigh in the Broadway production of Anything Goes, Perchik as part of the Tony-nomianted cast of Fiddler on the Roof, and Hubert Humphrey in the Tony award-winning play All the Way. He has also had numerous roles in television on shows such as Law and Order and Married with Children.

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