Overview

130 Automotive Industry Secrets pulls back the curtain on one of the most misunderstood and manipulated industries in America. Written by Craig Giordano, a 20-year automotive professional and founder of Drivion - the first AI-powered automotive marketplace built on transparency, this book reveals what really happens behind dealership doors, finance offices, and online listings. After decades working inside the retail automotive world, Craig saw the growing gap between what consumers believe and how the industry actually operates. From deceptive pricing models and inflated fees to the hidden incentives that drive dealer decisions, this book exposes the truth - and empowers readers with the knowledge to fight back. Each of the 130 secrets is distilled from real experience in sales, management, and operations - explained in plain English, with zero corporate spin. Whether you're buying, selling, financing, or servicing a vehicle, you'll learn how to protect yourself from common pitfalls, negotiate confidently, and save thousands. But this isn't just about exposing problems - it's about creating a new path forward. Craig shares how the automotive industry can evolve through technology, data, and integrity. He explains how AI, automation, and consumer-first platforms like Drivion are rewriting the rules of car buying, offering a future where transparency replaces pressure, and information replaces intimidation. Inside, you'll discover: How dealers use psychological tactics to influence buyer behavior The truth about trade-in appraisals, financing, and ""limited-time offers"" What really determines a car's price (and how to calculate a fair one yourself) How service departments maximize revenue - and how to avoid being upsold Why legacy sites like Autotrader, Cars.com, and CarGurus profit from confusion How next-gen AI tools and real-time market data are transforming consumer power Whether you're a first-time buyer, automotive enthusiast, or industry insider, 130 Automotive Industry Secrets is a wake-up call - and a roadmap. It's the insider's guide to a smarter, more transparent automotive future. Craig Giordano isn't just exposing an industry - he's re-engineering it.

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